I hope everyone is doing well out there. Behind the scenes there has been a lot going on at the TUFF HQ. To keep our site growing, we have rebuilt it from the ground up. If you knew the old site, it had served us well for many years. But as time moves on and technologies improve, to keep delivering the best products at the best prices, we need to move with the current, not against it.
When we first built the Tuff site, small businesses selling products online was a new concept. eCommerce solutions where in their infancy and but for the first time, store owners could build out a site to sell directly to their customers. Times have changed. Now there are hundreds of options for selling products directly to the customer. For us, one platform has proven track record of reliability and integration, WooCommerce. Our investment in a new platform was large, and we needed to make sure we were investing in future, not a fly by night solution. On this new platform we completely re-imagined our site design. Right now, WooCommerce makes up about 25% of all eCommerce solutions on the web. It is light and agile. There are hundreds of stable integration and new ones being developed everyday. The ecosystem that supports it is strong and filled with some of the best minds in eCommerce today.
As you look around, you might see some brand new features, and some old favorites.
What has changed?
We simplified the look and feel.
To make sure that nothing was getting in the way of what really matters, the products we sell.
We have made our site 100% responsive.
We live in a world where people shop on dozens of devices, some times at the same time. Our design take away the frustration of mobile shopping and makes our site complete on all devices.
We have re-organized our products.
To make finding the right light easier then ever.
We have cleaned up the shopping cart and checkout to make the purchasing process simple, easy and secure.
What hasn’t changed?
Our commitment to you.
Our only real goal at the end of the day is to get you the best quality lights at the best price on the internet.
Our top notch customer service.
We take pride that we are a real company, staffed with real people living in beautiful Colorado. Too many web sites are blank skins for shell companies with fake addresses and unchecked email boxes. Just like our customers make all the difference, our people make the difference possible.
What will never change!!!
The quality of our lights.
We make sure that our lights are the best you can buy.
Our relentless need to always have fun.
We take our light seriously, not ourselves. We will away have a smile and quick joke here at TUFF HQ.
Pictures always speak better then words. I heard back from Marc Haggar about a 23 Inch Slim Light Bar that he had installed on his Kawasaki Mule. The install looks great and shows how a little customization can go a long way to making your builds even better.
How Tuff are our lights? This self aggrandizing way of asking it is a question we get a lot. I think our good friend Melvin Harris proves just how well our light perform under pressure. Take a look and let us know what you think below.
It’s one of the best parts of this job that we get to meet and have a close relationship with the people that use our lights everyday. Mark Branton took a trip to Sturgis this year and took our lights on the road with him. He had this to say:
“Hi guys, we are up in Sturgis, where we bought our first set of lights from you last year. Got to really put them to the test riding all the different varieties of roads. I must say they passed with flying colors. Well at least bright white! We have even had a few conversations started with them. I am attaching some pictures so you may use them as samples on your Web site. So glad to have these great lights to help us see.
Mark and Karen Branton”
They also sent along some great photos of the ride.
Thanks Mark and Karen, can’t wait to see pics from your next adventure!
Not everyone is on the TUFF site everyday. Sometimes we make changes that run under the radar, but this change is one you should know about and we think you will really like.
Everyone loves a great deal, and we know that you are no exception. We work hard to give you the best prices possible on the most rugged and beautifully designed LED Light Bars, LED Work Lights or LED Axillary Lights in the market. We just launched a new page here to show you the best deals we have.
This page will change from week to week. When we can offer a better price, we pass that to you. But when we are out, we are out. So check back to see what might be the right light for you.
We have some more portable lights to our family. We started a long time ago with the K100 as the best possible portable lighting system on the market. Compact and waterproof, it has a small foot print and a long battery life. It gave the best possible light available in any location you can get to. The response was so strong we looked for some other products that would add to the options that we offer. Instead of just repeating ourselves, we found some other lights with very different specs but kept the core concept.
We now have the X-90, our heavy hitter.
The XL-200, broad and tall.
And the perfect addition to the family, our LED Tactical Flash Light for added light in any tight spot.
Big Power Wire Harness
While a wire harness isn’t the sexiest product we offer, it’s possibly the most helpful. Running custom wire is a pain, and having a few different solution for your next build is sometimes priceless. We have never liked the kinds of wire harness that are on the market. They are flimsy and tend to burn out. Our universal Wire Harness is great, but when you are running a lot of lights, you need something a whole lot bigger. That where our Big Power comes into play. Use this guy when you need the best of the best for large light bars and more work light then the law should allow.
The Big Power Wire Warness
New Defcon Sizes
This light could be said to be our best looking light we offer. We have been talking to our customers about what sizes they would like to have, and have started to carry some new lengths to fit almost any location. We now offer this light in
We are setting up this blog to keep everyone informed and share all the great days and adventures we and our lights are having out in the world. Check back from time to time for great photos, deals on LED lights and new on new products we are producing.